Are your procurement decisions based on guesswork or market intelligence?
In today’s unpredictable and competitive supply landscape, procurement leaders must act strategically—not reactively. The difference between cost overruns and cost savings often lies in how well you understand your market, your suppliers, and global trends.
This course empowers you to use data and marketing intelligence to anticipate supplier behavior, manage risks, and create more informed, agile procurement strategies.
Day 1: Understanding Marketing Intelligence
Defining marketing intelligence in the procurement context
Market research methods: primary vs. secondary
Competitive analysis using real supplier data
Data analytics in procurement: real-life case studies
Group simulations and scenario-based learning
Day 2: Applying Intelligence to Procurement Decisions
Strategic supplier identification and segmentation
Market-based supplier evaluation techniques
Risk assessment and mitigation through intelligence
Role-playing negotiations with real-world procurement scenarios
Group presentations + roadmap creation
Tanzil Aslam is a passionate and highly accomplished Supply Chain Management Professional with over a decade of experience across multiple sectors, including manufacturing, retail, and service industries. Known for his strategic mindset and commitment to operational excellence, Tanzil has helped numerous organizations streamline procurement, optimize logistics, and boost bottom-line performance through effective supply chain practices.
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KnowledgeBeez is a fast-growing UK venture specializing in strategy, planning, and organizational development through skill-building, risk assessment, resource optimization, and knowledge sharing.
