“When forecasts fail, resilience wins.”

A practical, story-driven session for supply chain, procurement, marketing, and brand professionals navigating volatile markets.

This 2-hour power-packed, story-driven virtual masterclass will help to equip professionals in the emerging markets like Bangladesh with resilient demand planning strategies that can withstand uncertainty. Instead of chasing “perfect forecasts,” participants will learn how to combine customer needs, market trends, and data insights to build agile, cross-functional demand systems that actually work in unpredictable environments.

Join us on Zoom to experience a real-world, case-based learning journey – featuring Product and Supply Chain – that brings concepts alive and shows how synergy between these roles can create unstoppable value in any organization.

Whether you’re in manufacturing, retail, or tech – or just seeking your next big career pivot – this session is your gateway to becoming a future-ready, cross-functional leader.

 Let’s break the silos. Let’s shape the future. Let’s grow together.

Why Join?

By attending this webinar, you will:

• Learn how to decode demand even with incomplete or unreliable data.
• Discover practical tools to build resilient, flexible demand plans.
• Gain insights into cross-functional collaboration between supply chain, marketing, and brand management.
• Hear case stories and best practices tailored to emerging markets like Bangladesh.
• Walk away with a ready-to-apply framework for smarter, faster decisions.

 Course Objective:

To equip professionals in the emerging markets like Bangladesh with resilient demand planning strategies that can withstand uncertainty. Instead of chasing “perfect forecasts,” participants will learn how to combine customer needs, market trends, and data insights to build agile, cross-functional demand systems that actually work in unpredictable environments.

 Structured Course Outline

 Total Duration: 2 Hours

• Mode: Live Zoom-based Interactive Training
• Style: Case-based storytelling, live polls, discussion prompts, reflection exercises

Module 1: Unpacking Uncertainty

• Why traditional forecasting fails in volatile markets.

• Stories from emerging economies: stockouts, overstocks, and missed opportunities.

• Interactive Element

Learning Outcomes:

• Understand the importance of integrating product and supply chain thinking
• Identify how real-life scenarios reflect missed opportunities due to poor coordination

Module 2: The Resilience Mindset

Topics Covered:

• Moving beyond accuracy: agility as the new gold standard.

• How marketing, supply chain, and sales can align on shared goals.

Learning Outcomes:

• Explain how collaboration improves efficiency and reduces delays
• Understand how customer-centricity drives shared decision-making
• Evaluate how aligning product and supply chain strategy supports business success.

Module 3: Practical Frameworks & Tools

Topics Covered:

• Scenario planning: base-case, best-case, and worst-case demand models.

• Quick wins for cross-functional collaboration.

• Using “imperfect data” to drive smarter decisions.

Learning Outcomes:

• Analyze and diagnose a failed silo-based process
• Propose actionable steps to create synergy in your own organization.

Module 4: Interactive Case Decode

Topics Covered:

• Live group exercise: decoding a real-world demand challenge.

  • Participants share perspectives as supply, marketing, or brand managers.

Learning Outcomes:

• Map synergy roles to your career goals
• Commit to at least one personal action to break a silo in your current role
• Gain resources to continue developing product–supply chain fluency.

Module 5: Bonus Framework

• Introducing the Demand Decoding Framework (Needs + Trends + Data = Smart Decisions).

• Resources and networking opportunities.

 Ideal Audience:

This course is tailor-made for:

• Mid-career professionals in Bangladesh working in Supply Chain, Procurement, Product Management, Marketing, or Operations
• Career pivoters from engineering, logistics, or business roles aiming to step into cross-functional leadership
• Managers in Retail or Manufacturing industries who want to optimize customer experience and operational agility
• Emerging leaders looking to build strategic collaboration skills to fast-track their growth

 Key Takeaways for Participants:

By the end of this course, participants will:

• From Forecasts to Flexibility: Why resilience matters more than accuracy.

• The Demand Decoding Playbook: Aligning needs, numbers, and narratives.

• Market-Proof Your Plans: Practical strategies for uncertainty.

• Learn by Doing: Interactive case decode with real-world relevance.