Marketing Intelligence in Procurement
Stop guessing. Use market intelligence to anticipate suppliers, manage risks, and build agile procurement strategies.
What you will learn
Define marketing intelligence in a procurement context
Apply primary vs secondary market research methods
Run competitive analysis with real supplier data
Use data analytics case studies in procurement
Segment and evaluate suppliers strategically
Assess and mitigate risk through intelligence
Practice negotiations with real-world scenarios
Course Overview
Are your procurement decisions based on guesswork or market intelligence? In today’s unpredictable and competitive supply landscape, procurement leaders must act strategically—not reactively. The difference between cost overruns and cost savings often lies in how well you understand your market, your suppliers, and global trends. This course empowers you to use data and marketing intelligence to anticipate supplier behavior, manage risks, and create more informed, agile procurement strategies. • 2 Day Live Training • Real-World Case Studies • Zoom Online • Downloadable resources • Live Q/A session • Participant Certificate Workshop Structure Day 1: Understanding Marketing Intelligence — definitions, research methods, competitive analysis, data analytics and simulations. Day 2: Applying Intelligence to Procurement Decisions — supplier segmentation, evaluation, risk mitigation, role-play negotiations and roadmap creation.
Instructor
Chief Executive Solver
HRDCorp Accredited Trainer with 16+ years of multinational consulting and executive mentorship experience in Supply Chain and Product Management.
Who is this course for
Procurement leaders who need strategic, intelligence-led decisions
Category and sourcing managers in competitive supply markets
Supply chain professionals managing supplier risk
Teams building agile procurement strategies with data
Learning Outcomes
Course Structure / Modules
2 Modules • 8 LessonsProgram Details
Instructor
Dr. Tanzil Aslam
Chief Executive Solver
* Full access to all lectures, materials & certification